I don’t have a very large social media following, but I still use tools to manage it. I always see in groups I follow that some people are really stressed or confused about managing their social media presence, and I think that has a lot to do with not using the right tools (along with not having a simple yet effective social media strategy). The tools I use make it so easy for me to manage everything, that I can focus on actually enjoying the social interaction. I don’t have a perfect strategy by any means, but I don’t feel any stress from managing everything from day to day.
Here are some of the tools I personally use. I don’t use each of these daily, but I do use the scheduling tools pretty often and I do try to log in and interact on each social network daily. Just FYI, there are affiliate links used in this post.
Buffer – I use Buffer to schedule my upcoming posts for Twitter and Facebook. I love to share links and posts with people and this is a great way to do it, so I don’t have to manually share each one. I add the post to my queue and then let it go. I use the the upgraded Awesome plan, so I can have several post queued at once and manage several accounts. I don’t use it for Pinterest though (it’s not so good for that). Alternative: Hootsuite
Tailwind – I use Tailwind strictly for Pinterest. I pin a lot, so it’s nice to queue up my pins. This allows me to spread the content out (instead of putting it all out in one day) and keeps me active, which grows my following.
BoardBooster – I use BoardBooster for Pinterest also, but I don’t have a paid account. I just use it to loop some of my pins (re-pin them). I think this is a brilliant feature, because you can get more use out of your pins and get more people to see them. The only reason I don’t use this instead of Tailwind, is because Tailwind is much easier to use and has a way better interface.
Analytics & Tracking
Native tools – Pinterest and Twitter have really awesome native tools that I use to track my accounts. You do have to convert to a business account before you can use the tools. I also use the native Facebook insights to track page stats. The apps I use above, like Tailwind, have really great analytics too.
StatusBrew – I’ve been using this tool since way back, when it was called Unfollowers.me. I used it to track my unfollowers on Twitter…not to be petty or anything, but just as an observation to see who is unfollowing and why (are they spam? are they one of those people that just follows and unfollows everybody?). Now I also use it to track inactive accounts that I follow. I recently went through and unfollowed about 10 people that literally hadn’t posted in years. It’s just basic maintenance. Alternative: Crowdfire
TweetDeck – I use TweetDeck to for Twitter chats and for live-tracking hashtags.
Design & Editing
Photoshop – I mostly use Photoshop to design my social media graphics.
Canva – Although I prefer Photoshop for the flexibility, sometimes I’ll use Canva instead if I want to save time or if I’m on the go. I also use it for other things, like making quote graphics, on the fly.
I like to use mobile apps to manage my accounts on the go. Check out this post for a list of my faves! >> 21 of of my Favorite Apps for Blogging & Business.